Last week I sat down to tune into the evening coverage of the Olympics and was a little early so I caught the end of Jeopardy – which proved to be quite timely on my part.
It was a celebrity episode with Charles Shaughnessy, an actor from Mad Men, David Duchovny, from X-Files and recently, Californication, and Chris Matthews. One of the categories in Double Jeopardy was Ad Men. Huh, I thought. I just might know some of these answers. It turns out I was more than familiar with one of them.
Duchovny: I’ll take Ad Men for $1200
Trebek: In a 2004 ad, Stephen Colbert was looking for Mr. This, GM's fictitious mechanic
Duchovny: Who is Mr. Goodwrench?
Holy crap! That’s our campaign! My partner Jeff and I (again if you’re hiring: www.nateandjeff.com) came up with this while working at Leo Burnett Detroit, and needless to say, it’s been the highlight of our career so far. Colbert was a genius to work with, and of course, hilarious. The campaign lasted for two years, we did a ton of great spots, had a blast working on it and it proved to be extremely successful. And then the client, in their infinite wisdom, pulled the plug. Just before Colbert really hit it big. Brilliant.
Oh, well. At least I can brag about becoming a Jeopardy question…pretty cool. And the fact that I just happened to have caught it that evening. Kismet.
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